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Saturday 27 July 2013

Getting the message across.

It seems that when it comes to advertisements - like Marmite - people tend to love them or hate them. Without meaning to, I've taken particular interest to them lately. Whilst one might consider them to be a bit of a nuisance in between your favourite programme on television or songs on the radio, I'm starting to realise the power that they have. 

Take for example the current O2 advert (see video below)...I highly doubt that I am the only one who was left highly confused by a cat who told us to 'be more dog'. What any kind of domestic animal has to do with a major mobile network, I'm not too sure. BUT, the advert got us talking right? #bemoredog started trending on Twitter - surely suggesting that the advert was a huge success for the company.

What is true though, is that not all adverts use the 'baffle your audience' approach to sell their products or to get their message across. Take the current 'Underwear Rule' campaign that has been put forward by the NSPCC. Simple and effective radio and television adverts providing parents with a guide on how keep their children by protecting them from child abuse. No flashing lights. No gimmicks. The NSPCC have simply provided their solution to a problem for any parent. Now that's what I call good advertising. 




Friday 12 July 2013

I’m considering training in general practice. But don’t go spreading that around, okay?

This entry is taken directly from a blog I wrote for an online magazine; due to restricted access I have copied it to my personal blog.

I’m halfway through my medical school career at the moment, having finished two years’ pre-clinical medicine and a one-year intercalated degree in bioethics, but unlike my peers I’m also pretty sceptical about the view that general practice is a ‘cop-out’ or a ‘safe option’ for tomorrow’s doctors.
Like many other medical students, I find talking to patients comes pretty naturally. It’s the one part of medical school that I don’t have to Google (it might be more accurate to say – shamefully - Wikipedia), look up in a textbook or guiltily seize the precious time of an enlightened qualified doctor to do well.
My GP placement in the first two years at medical school provided an early opportunity to practice taking a history and examining patients outside of the busy ward environment. The GPs tactically ‘pick’ patients whose symptoms could have been drawn directly from a textbook. I saw classic examples of ‘pink puffers’ and ‘blue bloaters’ on the respiratory placement, heard a heart murmur on the cardiology placement and practiced a cranial nerve examination on a man with Bell’s palsy during the neurology placement. Not only did these patients reinforce scientific teaching but they were also keen to help students learn and forgiving when we didn’t get things right first time.
Yet despite many of my peers having similar positive learning experiences in general practice, many of them still have an aversion to general practice. A fellow medical student told me: ‘Certainly there are those who see it as a back-up job if their attempts to get into other specialties fail. You often hear of people saying, “Oh, if that doesn’t work out I’ll just be a GP.”’ Many of my non-medic friends wonder why I would want to be a GP; pretty 20-somethings view GPs as their ‘go to’ for the morning after pill or antibiotics when their glands are up because they’ve overdone it at university.
Personally, I see a lack of appreciation for what you might call our ‘front-line’ doctors. Maybe it’s because general practice doesn’t seem as glamorous as the specialties; there’s no denying that there is certainly a difference between working in a GPsurgery and working on a hospital ward. Even so, it seems to me that both jobs come with different (and equally valid) pressures.
I’m no Debbie Downer though. I can see that attitudes are changing. A student-led primary care conference organised by Bristol GPSoc earlier this year revealed that you can be ‘more than just a GP’. GPs with special interests such as sexual health, academic GPs and GPs who work abroad gave talks that challenged the misconceptions that many of us – perhaps ignorantly - had about a career in general practice. Despite this, and the existence of ‘gutsy’ movers and shakers in the GP world like Prof Clare Gerada, you’ll still meet many more medical students who declare that they’d rather be a paediatrician or orthopaedic surgeon than a GP.
If medic ‘street cred’ exists then, am I surrendering mine by still liking the idea of a career in general practice?

Taken from: http://www.pulsetoday.co.uk/views/blogs/pulse-team/im-considering-training-in-general-practice-but-dont-go-spreading-that-around-okay/20003556.blog#.Ud-2wUG1HR0

Thursday 11 July 2013

Let's get ethical, ethical.

I pray you either:

a) Sing the title of this entry in the same way you would sing the song ‘Let’s get physical’ by Olivia Newton-John. I don’t know why I know that she sang that song, I certainly wasn’t alive when it was released. NB. See the video below in case you don’t know it and would like to spice up your day. You may know the Madonna version better? Anyway...

b) Ignore the title and move swiftly on.

If you opted for the latter, shame on you! You’re no fun.

It has struck me that healthcare related ethics have featured a lot in the press this month. Here’s my round up (click on the links if you fancy reading more): 
  • An ‘opt-out’ scheme for organ donation in Wales was passed on 2nd July. This means that when someone dies, consent for their organs to be donated is presumed. It’s not quite as simple as that though, as the system acknowledges vetoes by family members and friends of long standing. The debate continues…
  • Abortion, as always, is hitting headlines again. Whilst politicians debated throughout the night on allowing limited abortions in the Republic of Ireland, the latest figures by the Department of Health show that there has been a fall in teenage abortion rates in England and Wales.
  • The Guardian told the story of Paul Chamberlain, 66, who suffers with Motor Neuron Disease. His articulate and sincere account on his decision to obtain drugs from overseas so that he can terminate his life as and when he feels necessary raises questions about current policy on assisted dying.


I’ve come to realise, people say that they're not particularly interested in ethics in the same way that they say that they don't care for politics. It’s easy to say that it doesn't affect you, but really it does. Maybe we’re just not comfortable enough with these issues to engage with them.

Tuesday 2 July 2013

A journalistic alter ego?

If you were to look for me right at this very moment you would find me behind a computer, at a desk, in an office full of lots of other people also furiously typing away. They may be replying to emails, writing news stories, chasing up leads, or maybe just updating their Facebook status. I've been sitting here for about an two and a half hours now. I can see The Shard dominating the skyline outside and the Thames is looking pretty calm too. I can't say that I would have imagined myself here a year ago. 

This is day two of a two week internship. I'm on a quest to find out if I have a shot at/am any good at journalism. Hold on!  Whilst pleased to have a BSc now (yes, you don't have to hear me wittering on about writing essays or dissertations anymore), I don't plan to throw in the towel and quit the world of Medicine. This is fun though, very different to blogging.

I am, however, pretty chuffed to have published my first ever online news article (link is at the bottom of the page) and I'm currently working on a second one. Yeah, I should get back to that - but will keep you updated on my Rita Skeeter-esque endeavours

This is Rita Skeeter. Even if I'm not the best journalist in the world, I'd hope that I have a better dress sense than her. 


LINK TO MY FIRST NEWS STORY - CLICK HERE 

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