It seems that when it comes to advertisements - like Marmite - people tend to love them or hate them. Without meaning to, I've taken particular interest to them lately. Whilst one might consider them to be a bit of a nuisance in between your favourite programme on television or songs on the radio, I'm starting to realise the power that they have.
Take for example the current O2 advert (see video below)...I highly doubt that I am the only one who was left highly confused by a cat who told us to 'be more dog'. What any kind of domestic animal has to do with a major mobile network, I'm not too sure. BUT, the advert got us talking right? #bemoredog started trending on Twitter - surely suggesting that the advert was a huge success for the company.
What is true though, is that not all adverts use the 'baffle your audience' approach to sell their products or to get their message across. Take the current 'Underwear Rule' campaign that has been put forward by the NSPCC. Simple and effective radio and television adverts providing parents with a guide on how keep their children by protecting them from child abuse. No flashing lights. No gimmicks. The NSPCC have simply provided their solution to a problem for any parent. Now that's what I call good advertising.
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